Innovative Visual Merchandiser with 14 years of experience in creating compelling retail experiences across PAN India. Proven track record in leading cross-functional teams, implementing seasonal campaigns, and driving brand excellence through strategic design solutions.
Professional Experience
Head of Visual Merchandising
Royal Classic Mills
Chennai, India
- Managed 32+ stores across PAN India with 400+ large format retail locations
- Led 15+ NSO teams for project readiness and execution
- Designed and implemented 12+ seasonal campaigns including festivals and EOSS
- Built comprehensive SOPs eliminating operational inefficiencies by 40%
- Coordinated with Projects, Design, Operations, and Marketing teams
Visual Merchandising Manager
Miniklub Retail Pvt Ltd
Bangalore, India
- Oversaw visual merchandising operations for 50+ premium stores
- Increased sales by 25% through strategic product placement and visual storytelling
- Managed team of 12 visual merchandisers across multiple regions
- Developed brand-specific visual guidelines and training programs
Projects and Visual Merchandising
VIP Industries Limited
Chennai, India
- Executed seasonal visual campaigns for 25+ department stores
- Collaborated with buying teams to optimize product presentation
- Implemented VM guidelines ensuring brand consistency across locations
- Trained junior staff on visual merchandising best practices
Regional Visual Merchandiser
Flemingo Duty Free
Chennai, India
- Managed visual merchandising for hypermarket format stores
- Developed promotional displays increasing footfall by 30%
- Coordinated with category managers for optimal space utilization
- Implemented cost-effective visual solutions within budget constraints
Projects and Visual Merchandising
Hasbro Clothing Pvt Ltd
Chennai, India
- Assisted in visual merchandising for fashion and lifestyle categories
- Created window displays and in-store visual elements
- Maintained visual standards across multiple store formats
- Supported senior team in campaign planning and execution
Visual Merchandising
Future Value Retail Limited
Chennai, India
- Learned fundamentals of visual merchandising and store design
- Assisted in daily VM operations and seasonal changeovers
- Supported fixture installation and maintenance activities
- Gained hands-on experience in fashion retail environment